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  • Leti Kugler

How to choose your color palette

Updated: Mar 18

Your brand should convey professionalism and attract your ideal client.

We know that color plays a very important role in the mood and emotions and you should look for the color palette you choose to inspire and motivate your customers.



Colors convey emotions and messages.

We tend to associate certain colors to different themes such as:


Rosa: Representative color of the female image. Ideal for the world of fashion, cosmetics.

Purple: Color that conveys mystery. Very related to the world of magic, fantasy, ideal for children's products but also according to what nuances for women's products.


Brown: balanced, reliable and friendly, It transmits simple sensations, of tranquility, confidence, kindness, security. Ideal for the world of entertainment, the motor world, furniture, games.

Orange: energy, youth, orange transmits energy, strength, good sensations. Ideal for youth products, the world of construction and food products.


Yellow: It transmits joy, happiness, and energy is positive and communicative. A good color for the world of leisure and perfect for the world of communication and entertainment.

Green: Nature, health, plants, etc. Ideal for products related to ecology, the environment, health, and hygiene.


Light blue: Color that is related to cleanliness, technology, ideal for computer-related products.

Dark blue: Color ideal for executives, related to financial services, investments, banking, large companies.


So, taking into account the above, choose a color palette that is aligned with your brand.

The color palette you choose should go according to your product or service and be pleasing to the eye. Color can contribute to your product capturing attention, keep it and evoke positive emotions or on the contrary, can create discomfort and disorder.



Here are 5 recommendations so you can choose the right color palette for your brand :





1. Choose a color palette with your ideal client in mind.

2. All visual communication must be congruent and harmonic.

3. Maintain simplicity

4. The colors should have a goal.

5. Avoid an excess number of colors or unfortunate combinations.

It can be a bit difficult to decide between one and other colors, so here I provide you with my two favorite tools to remove the pressure and start experimenting with colors: https://coolors.com and http://colormind.io/



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