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Your brand should convey professionalism and attract your ideal client.

We know that color plays a very important role in the mood and emotions and you should look for the color palette you choose to inspire and motivate your customers.

Colors convey emotions and messages.

We tend to associate certain colors to different themes such as:

Rosa: Representative color of the female image. Ideal for the world of fashion, cosmetics.

Purple: Color that conveys mystery. Very related to the world of magic, fantasy, ideal for children's products but also according to what nuances for women's products.

Brown: balanced, reliable and friendly, It transmits simple sensations, of tranquility, confidence, kindness, security. Ideal for the world of entertainment, the motor world, furniture, games.

Orange: energy, youth, orange transmits energy, strength, good sensations. Ideal for youth products, the world of construction and food products.

Yellow: It transmits joy, happiness, and energy is positive and communicative. A good color for the world of leisure and perfect for the world of communication and entertainment.

Green: Nature, health, plants, etc. Ideal for products related to ecology, the environment, health, and hygiene.

Light blue: Color that is related to cleanliness, technology, ideal for computer-related products.

Dark blue: Color ideal for executives, related to financial services, investments, banking, large companies.

So, taking into account the above, choose a color palette that is aligned with your brand.

The color palette you choose should go according to your product or service and be pleasing to the eye. Color can contribute to your product capturing attention, keep it and evoke positive emotions or on the contrary, can create discomfort and disorder.

Here are 5 recommendations so you can choose the right color palette for your brand :

1. Choose a color palette with your ideal client in mind.

2. All visual communication must be congruent and harmonic.

3. Maintain simplicity

4. The colors should have a goal.

5. Avoid an excess number of colors or unfortunate combinations.

It can be a bit difficult to decide between one and other colors, so here I provide you with my two favorite tools to remove the pressure and start experimenting with colors: https://coolors.com and http://colormind.io/

If you are an entrepreneur and you are carrying out an Instagram strategy for your brand, you must optimize your workflow to make the most of social media. If you want to be successful on Instagram, you must publish content constantly, and for that, the best option is to find a method to schedule posts.

Scheduling Instagram will let you not have to be aware of it at all times. And with this, you will have an active account, remain visible to your audience, generate participation, publish late at night, publish at the best hours for your followers and increase your community engagement. To schedule posts, you can automate Instagram with Later is a perfect tool. You can do the work of an automated month in a single day, and you will not have to worry about forgetting to upload your photos day after day. Programming photos on Instagram is very easy with this application.

The Advantages of Instagram Programming

  • You save time!  You get the job done one day and then you can forget about it!

  • You can schedule photos on Instagram from your computer and you will save a lot of time by not having to upload all your photos to your mobile.

  • You can publish photos or videos at the best times of the day for your target audience.

To program Instagram, the best practice is to have a folder with photos for the month and a series of hashtags, and program all your images by adding your hashtags, which you can then change and adapt from your mobile phone when you receive the notification to make the publication. Also, you can plan how your Instagram will look, because Later has a function where you can move your photos around and see how they will look before posting them. With the free version of Later, you can program up to 30 photos or images per month; that is, you could schedule a photo a day on Instagram and have the month fully covered.

Therefore, don’t waste any more time! Automate your social media and let me help you create awesome images for your brand. Food and product photography is my specialty. Give me a shout and let's take the next steps to give your business the online presence it deserves.

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